"If you're guided solely by the polls, you're practicing followership, not leadership."

"Blue is not a strategy."

"Customers own the brand, not brand managers. That's why they're not called brand owners."

"They named Frank Sinatra 'Chairman of the Board' only after he lost his voice."

"Quit petting the mule and load the wagon."

"To ask permission is to seek denial."

"You can only eat like an elephant and shit like a bird for so long."

"There's only one measure that matters. CMOs don't get fired because they're not moving attribute ratings. They get fired because they're not moving sales."

"Fate hounded me like a Mormon missionary with an Amway franchise."

"Never call a banana an elongated yellow fruit."