Carol has enjoyed a 25 year career in consumer communications, most recently as a partner at Ogilvy & Mather, where she directed strategic and communications planning for the agency's Kraft brands (including Maxwell House), and for Unilever (most notably Dove Face Care.) Prior to Ogilvy, Carol was a Creative Director at Medicus Group International, developing strategy and creative for the agency's global branding unit. Carol has been responsible for leading the launches of Evista, Humalog, Humatrope, Alredase, and Plavix. She also was responsible for creative development for Crest, Wyeth and Boehringer Mannheim, and led the strategic efforts for Big Arrow's recent work with the Genzyme xLSD Patient Marketing Initiative, Northeast Utilities, Penguin Computing and the Florastor consumer product line.