After two decades of global experience in advertising, branding, consulting services and public relations at Publicis Groupe companies, Mike established Big Arrow Group to meet the needs of clients who were looking for answers - not just ads. During his 16 years at Publicis Groupe, Mike served as President of Medicus New York, CEO of Medicus London and Chief Strategy Officer of Manning Selvage and Lee. He designed Brand Visions for an extensive list of global companies such as Philips, Procter & Gamble, General Motors, Genzyme, Roche, Pfizer and MasterCard and was an instrumental force behind memorable campaigns for Allegra, Swiffer, Pampers, Crest, Cadillac, Aleve, and more. Mike gained his unique viewpoint after spending 12 years as a physical therapist at Lenox Hill and New York University Hospitals, and as team therapist for the New York Jets, Rangers, Knicks and Joffrey Ballet.