Big Arrow Group, a NY-based full-service strategic consulting and communications firm, today announced that Katherine Burton has joined the company as account supervisor.   Read More [PDF]

Big Arrow Group, a NY-based full-service strategic consulting and communications firm, recently celebrated its three-year anniversary underscored by its success building great brands for their clients.   Read More [PDF]

Big Arrow Group, a full-service strategic consulting and communications firm has been selected as the branding and strategic communications agency of record by Greenwich Hospital, a member of the Yale New Haven Health System, to extend the hospital’s brand strategy and corporate identity materials.   Read More [PDF]

Big Arrow Group, a full-service strategic consulting and communications firm, today announced they have been selected by Biocodex, Inc., the independent, privately held French pharmaceutical company, to research a strategy to launch a leading global brand in the United States.   Read More [PDF]

Big Arrow Group, a full-service strategic consulting and communications firm has been appointed as the branding and strategic communications agency of record by Biocodex, Inc., the North American division of the independent, privately-held French pharmaceutical company Biocodex, for the Florastor® and Florastor® Kids brands.   Read More [PDF]

The budget is increasing for marketing activities in the United States, where the public relations section scores a sensational victory over traditional advertising as an instrument to build and market company brands.   Read More [PDF]