Sometimes there just isn't time or resources to engineer and execute a multifaceted communications plan. We offer an intensive 6-to-8-week research-based methodology that differentiates and positions a product around an unmet need, and delivers relevant brand architecture, identity and creative.
Analyzing alignment between Business goals, Brand strategies and Behaviors (market, corporate and product) is a big part of our operating philosophy. Big Arrow offers proprietary analytics to plot misalignment and implement corrective therapies.
We have studied more than 100 brand leaders across a broad range of categories and global markets and have identified the patterns and strategies that make them succeed. We discovered three overarching rules:
- Leaders create and nurture platforms that fulfill higher order needs – at every possible opportunity.
- Leaders follow a consistent set of communications principles regardless of the tactic, medium, audience, or discipline.
- Leaders are relentless in their relationship-building with each of their stakeholders.
These benchmarking studies help our clients execute a proven leadership pathway using relevant case studies and market analogs as guides. When it's time for results, it's about exactness, not experimentation.
The most powerful strategy is the one that's used. We deliver brand strategy and recommendations in a format that communicates through all 5 senses. Our recommendations are relevant, easily understood and ready-to-go.
Our distinctive method of navigating and organizing a brand's communications journey — where we are now, where we're headed, what we're going to do and what success looks like — all on one page for all to see, feel and understand. Each Page One map graphically aligns the milestones of a brand's growth with key strategies, integrated programs and quantifiable objectives.
Brand Activation Model
The Brand Activation Model creates a brand-centric map that graphically aligns vision, culture and processes, and presents the information in a visual and easy-to-understand format.