After nearly two decades of global experience in advertising, branding, consulting services and public relations at Publicis Groupe companies, Mike established the Big Arrow Group to meet the needs of clients who were looking for answers — not just ads. At Publicis, Mike served as President of Medicus/New York, CEO of Medicus London and Chief Strategy Officer of Manning Selvage and Lee.

Anne joins Big Arrow following nearly 10 years at MS&L public relations, most recently as senior vice president and deputy director of the New York healthcare practice. During her tenure at MS&L she held positions in San Francisco, London and New York, where she directed accounts on behalf of numerous pharmaceutical, biotech, medical device and healthcare delivery companies including Eli Lilly and Company, Sanofi-Aventis, Biogen Idec, Allergan Inc, Philips Medical Systems and Kaiser Permanente.

Before joining MS&L, Anne worked for the University of California, San Francisco, Medical Center where she supported employee and physician communications, as well as media relations for corporate, clinical and research news. A Phi Beta Kappa graduate of Rutgers University, Anne serves on the American Diabetes Association of Greater New York City's Leadership Council and is active in community and arts organizations in New York.

For 20 years, Mike has been involved in numerous aspects of the communications industry - from Director of Corporate Relations and Development at the historic Ford's Theatre to a senior account executive handling global branding assignments at Manning Selvage and Lee. Some highlights of his career include the supervision of 6 nationally televised Presidential Galas, managing the media of EchoStar's $28 billion purchase of Hughes Electronics from GM, and managing branding assignments for WR Grace, Inova Health Systems, P&G, and Philips Electronics.

Laura brings a wealth of knowledge and a unique point of view to the Big Arrow Team. At Medicus, Laura played a key role in positioning products within the consumer and professional marketplaces for P&G, Lilly and Boehringer Mannheim. At Big Arrow her role as Project Manager has included working on the global brand positioning for WR Grace and development of advertising and sales materials for Penguin Computing.

Laura is a registered dental hygienist and spends her spare time as a freelance casting director for Calvin Klein, Kodak and Motorola.

The most recent addition to the Big Arrow Team, Kate comes to us following her tenure as Assistant Brand Manager of Children's Nutritionals at Bayer Consumer Care where she helped the Flinstones vitamin line achieve a 17% brand growth. An MBA graduate of New York University's Stern School, Kate spent five years as the Director of Corporate Communications for the American Arbitration Association after beginning her career as an Account Executive with the Gibbs & Soell PR agency. She lives in Manhattan with her fellow "foodie" husband, John, and is quite proud to have once caught a 40 pound rock fish off the coast of Martha's Vineyard.

Carol has enjoyed a 25-year career in consumer and healthcare communications, most recently as a partner at Ogilvy & Mather, where she directed strategic and communications planning for the agency's Kraft brands, including Maxwell House, and for Unilever, most notably Dove Face Care.

Prior to Ogilvy, Carol was a Creative Director at Medicus, developing strategy and creative for the agency's global branding unit.

Stretching the boundaries of design and creative thinking, Andy has excelled in mediums ranging from print to web design. His work at the firms Equifinality, Allen & Gerritsen and Krush Worldwide has benefited such clients as LaCoste, Reebok, Thumbplay.com, Vibes, ATT and others. Andy is a Sister Thea Bowman Honors graduate of Boston College where he was a starter on the varsity fencing squad.

Rob has over twenty years experience as a communications designer/art director in the business-to-business arena. He has designed and directed award-winning work in the areas of corporate identity, brand image development, integrated communications systems, advertising and annual reports. In his previous life, he was Creative Director at Masius and Clarion Brand Communications. Clients have included: Ace Limited, Advantest, Aetna, Capital One, W.R.Grace, JPMorgan, John Hancock, IBM, Pitney Bowes, Sun Trust and Symbol Technologies.